Our story begins with a simple desire to make a difference. On a cold winter’s day in 2015, a realization dawned—games could be more than just entertainment; they could be a powerful tool to bring value to the kids of Soweto. At Diski99, an organization led by our CEO, Raymond Ledwaba, the focus had always been on sports and education. But Ray saw potential beyond the soccer fields and classrooms. He saw that video games could be a gateway to new opportunities for the youth.
While developing an esports initiative for Diski99, Ray and Robin stumbled upon an idea that would change the course of their journey—a vision to create games that resonate with and represent the very kids playing them. And thus, ITThynk Gaming was born. Though its roots are in Soweto, ITThynk’s story spans the entire continent.
To commercialize gaming IP from Africa, a robust ecosystem and thriving industry are essential. This is where ITThynk Gaming’s potential truly shines—through its capacity to unite the industry, galvanizing a market ready for commercialization. What began as a small spark in Soweto has grown into a continent-wide mission, with ITThynk Gaming at the forefront, driving the future of African gaming.
Matt Mullenweg
To revolutionize the global gaming industry by showcasing the incredible talent and creativity of Africa. We’re not just making games; we’re building a legacy. We’re writing a new chapter in the African story, one that’s filled with adventure, excitement, and the power to inspire.
The people behind everything we do
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